The Benelux markets include Beter Bed stores in the Netherlands and Belgium and Beddenreus stores in the Netherlands.
Beter Bed is a full-service bedroom furniture showroom format in the mid-market that features an outstanding price-quality ratio. Customers order the products in the store or on the website and the products are then delivered and assembled at their home (usually free of charge). The stores are located in the Benelux, preferably on furniture boulevards or in the vicinity of other furniture stores.
Major strides were made in online in 2018 and as a result beterbed.nl increasingly fulfils the ambition to become a leading online channel.
Beddenreus is a format in the discount segment of the Dutch market. The stores are primarily located on furniture boulevards in the Netherlands.
Beddenreus was able to continue the positive sales performance in 2018.
Sales (x € 1,000)
Number of stores
Number of employees (FTE)
Sales in the Benelux rose by 4.9% to € 155.1 million in 2018. The order intake in comparable stores rose by 3.2%. This means record high sales was achieved in 2018 for the third consecutive year, which clearly demonstrates the strong appeal of the retail brands. The continuous changes to the product ranges, attractive promotions, a strong online offering and the high level of service in the stores have contributed to this result.